Fashion Forward Design by Trosifol
Unique fashion show highlights the capabilities of Trosifol’s new larger, industry-leading glass laminate portfolio at this year’s glasstec.
After two years hard work, merging two of the world’s most important interlayer brands, we really let our hair down in a very interesting way at this year’s glasstec event in Düsseldorf, Germany. Attendees from industry, trade organisations and the media were treated to a unique fashion show – created with the help of two leading fashion designers – that was designed to showcase the capabilities, synergies and flexibility of our new larger, industry-leading glass laminate portfolio… in a way never before seen in the industry.
Held at the unique “Ufer 8” club in Düsseldorf, the catwalk was adorned with models festooned in a variety of fascinating and outlandish costumes that would have graced any magazine cover or leading fashion show in Paris, New York or London. But this was a fashion show with a difference. Each of the unique costumes had been created using different interlayer products from the newly expanded range from Trosifol.
At first the attendees didn’t know what to expect or, subsequently, what they were then looking at, but after an initial introduction and the first walkthrough, Jonathan Cohen, Global Marketing Director of Trosifol and Ralph Eschrich, Vice President of the Trosifol Business in EMEA, took it in turns to elaborate on just what the visual spectacle entailed. They described how the costumes’ designs reflected the primary role of the particular interlayer from which they were created and how various interlayers could work together to deliver industry-leading solutions to glazing applications.