SentryGlas® Expressions™ Enables Stunning Visual Effects on Large-Scale Glass Façade for the AIDA Entertainment Building

SentryGlas® Expressions™ technology has played a key role in helping to create a new 1,700 squaremetre, bright red glass façade for the AIDA Entertainment building in Hamburg, Germany.


Photos: © FLACHGLAS Wernberg GmbH
The new glazing had to be as close as possible to the original plate glass; but also had to address the need to protect the interior wood and textiles from further UV damage.
Photos: © FLACHGLAS Wernberg GmbH

Located at the entrance to Hamburg’s legendary “Große Freiheit” street, the AIDA building is the creative think tank for entertainment programmes for all of AIDA’s cruise ship fleet. Designed by architects Renner Hainke Wirth of Hamburg, the glass façade is a truly remarkable sight, with its many different shades and tones of red. The builder, August Prien, demanded excellent quality in all aspects of the building’s construction. One critical aspect of the building’s design is the glass façade, which comprises 500 individual pieces of glass, each with its own unique design. These individual glass panes had to be produced and delivered to site in exactly the right sequence, as defined in the specification.

Valerie Aunet, SentryGlas® Expressions™ Global Product Manager comments: “SentryGlas® Expressions™ technology enables you to print onto interlayers using high-resolution ink jet printers with specially formulated inks to create an image-carrying safety glass interlayer. This patented imaging system for decorative glass enables virtually any image – a design, photograph, solid colour or continuous tone – to be reproduced in laminated safety glass.

SentryGlas® Expressions™ is available through a global network of trained licensees that can supply printed PVB using this new technology. FLACHGLAS Wernberg, a licensee of SentryGlas® Expressions™, was responsible for producing the laminated safety glass façade for the AIDA Entertainment building. Using SentryGlas® Expressions™ Technology branded as its own SIGLA® Motive technology, FLACHGLAS Wernberg produced each of the 500 glass panes – which comprised two layers of heat strengthened glass (one white screen printed) in three different thicknesses – with high resolution motives digitally printed onto the PVB interlayer in different tones of red.


Learn more about the AIDA entertainment building by downloading the case study: